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| Posted by Christian Henry

The Standard Sewhandy, General Electric & Early Featherweight History

Singer "Featherweight" history actually begins before Singer and before 1933 & 1934 (when Singer debuted their model 221 at the Chicago World's Fair).  The "Featherweight" name and style really had its beginnings in 1928, when the Standard Sewing Machine Company marketed the first "Featherweight" Sewing Machine.  It seems they were still toying with design names, however, as it later became known as the "Sewhandy". The compact sewing machine came in an array of colors - "marine blue, larch green... ashes of roses and black....".  Even though Standard eventually sold to the Osann Corporation, the "Sewhandy" name remained iconic when General Electric...