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Featherweight Marketing Through The Eyes of Singer

Take a step back in time and view this trove of original Singer advertisements featuring the Featherweight!  See ads from all over the world marketing the Black, Tan and White Featherweights as well as the 222K.

The Black Featherweight 221:

This is possibly the most concise advertising pamphlet for the Featherweight.  Singer shows all the benefits - from portability to a cabinet or table.

A Canadian B&W magazine clipping from 1950.

This 1950 ad in the Ladies Home Journal shows a unique lifestyle illustration with the Featherweight.

I wonder if anyone still has a Singer Featherweight they won in the 1958 Toronto Weekly? And 2,100 buttonholers!

The majority of Featherweights were not sold in Canada; nevertheless, Singer was marketing them constantly.  Here is another Canadian 1958 ad showing the Featherweight $20 OFF.  

This large Christmas ad shows the Featherweight as "The most popular portable in the whole world!"

In most all Singer ads there is a short warning towards the bottom encouraging customers to shop only at authentic "Singer Sewing Centers".

A cute 1950s Singer Christmas ad.

A "smart" British ad with an accurate sketch of a Featherweight 221K and case.

This 1957 ad shows the 221 Featherweight, and it teases the 222K convertible model.

This 1953 Canadian ad has a rare sketch showing the entire Featherweight table.

This 1949 "Ladies Home Journal" ad illustrates a woman sewing and wearing the fashion of the late 1940s.

"First in dependability and service!"

This ad features a large illustration of the Featherweight.  If you look closely, you can see a decal underneath the badge reading "Made in Canada".  Click here to read more about the mystery of the Canadian Featherweights.

A Quebec, CA ad from 1950 (Singer's 99th year) written in French.

This 1949 US Singer ad shows the Featherweight being inserted into a table.

This bright-colored ad has the Featherweight situated underneath the Christmas tree.  (What happened to those 4,000+ Singer service cars!?!)

This lifestyle illustration shows a woman threading the needle on her Featherweight.

This US ad from 1951 displays the Featherweight in use with its table.  Upon close inspection, you can see that the Featherweight is being used with a Blind-Stitch Attachment.


This French pamphlet gives us a look back at the "glory days" of Singer and their "Corner Sewing Centers".

This 1949 US add proclaims that the Featherweight outsells any other sewing machine model in the world!

This Canadian ad in French illustrates the Featherweight with a Christmas bow.

This ad in the "Successful Farming" magazine of 1949 shows the Featherweight in the table, and just below that is the Featherweight Maple 68 Cabinet.

According to Singer, the Featherweight "behaves like an angel!"  This is one of the cutest Featherweight ads - depicting a loving husband giving his wife a Featherweight for Christmas.

Shown above is a unique French advertisement displaying the 221K.

A 1949 Canadian Singer Ad written in French.

This is another Canadian ad in French; the lifestyle illustrations with the Featherweight are timeless!

This 1948 Christmas Ad in the Canadian Home Journal shows the Featherweight illustrated on a Christmas ornament. 

This bright Canadian ad written in French was featured in "La Revue Populaire" (The Popular Magazine) in 1950.

We all know how Singer's slogan, "It's built to last for a lifetime," has held true.

This rare full-page Featherweight Ad was taken out in the "Canadian Home Journal" when the Featherweight was first being sold in Canada.  "The most versatile Sewing Machine ever made."

This small Featherweight illustration was shown in 1948 in the "Canadian Home Journal."

A rare French ad featuring the Featherweight and an adorable sketch of a Singer salesman selling notions and an oil can. 

While there isn't a Featherweight machine in the ad, there is the Featherweight 68 cabinet.

This rare ad from Brazil is further proof that the Featherweight was sold all over the world.

In this UK ad, Singer markets the ability to take a machine home for a week for free!

This US ad features a Featherweight 68 Cabinet.

These Portuguese/Brazilian ads are quite unique.  Notice the three small illustrations on the right with the Featherweight displayed in the table.

Susie's mom has a Featherweight!

The Tan Featherweight 221

This 1963 ad in "Life magazine" gives us a look at what the average price for a Featherweight was during the 1960s.  $154.50 - converts to almost $1,300 today!

 The White Featherweight 221K

It is obvious that Singer updated their illustrations with the changing times of the 1960s.  These ads show that Singer also started producing TVs and phonographs during this time period.

Shown above is a UK leaflet from Singer featuring the White Featherweight 221K.

A Canadian ad in French featuring the new machines and styles of the 1960s.

The Featherweight 222K

This pamphlet from Singer clearly shows the free-arm 222K Featherweight convertible with the bed off and on.

This is a rare Canadian advertisement for the Featherweight 222 with a free Automatic Zigzagger.

All these ads are so reminiscent, showing the fashions and marketing slogans Singer used many years ago.  They prove how the Featherweight has been heralded and loved throughout the decades.

If you have an original Singer scan featuring the Featherweight that is not shown here, and you would like to include in this post, contact us.